PSR News
PS Racing team becomes premier China BELL helmets dealer
9.12.2013, Categories:
After discussion with BELL Europe, PS Racing, one of the foremost teams in Asia motorsport, has become the premier BELL helmets dealer in China.
PS Racing, located on the border of Macau and only an hour ferry direct from Hong Kong, was founded by Finland native Saarinen, who is recognized as one of the best coaches and drivers in Asia. Pekka won 4 different titles in his single-seater career from German Formula Renault to Asian Formula Renault, and since then has focused more on the “other” side of the pitwall. PS Racing competes in and provides technical support for premier formula and GT series in Asia as well as driver development, track day, and corporate day activities.
“We are honored that we have become an ambassador for BELL, with PS Racing as a premier dealer” said owner Pekka Saarinen. "Its ironic to me that I myself used to be a BELL-sponsored driver competing in Europe, and now PS Racing has become a BELL dealer". After focusing during the past years on building a leading team in Asia, Saarinen himself has just accepted the honor of BELL helmets sponsorship for his own on-track activities for the 2014 season. "We are proud to sell BELL helmets because we trust the product" said Saarinen. "From our own experience as competition drivers, we have found that BELL is not only the leader in safety and driver protection, but also makes the best-fitting helmets around."
“BELL has made great inroads into the Asia market in the past years after a strong motorsports history in Europe and North America. As a team, PS Racing is proud to be part of BELL’s expansion in Asia and especially the rapidly-growing China motorsports market.”
For 50 years, BELL, the #1 car helmet manufacturer in the world, has pioneered an outstanding number of innovations, such as the first helmet combining an inner foam liner with an outer composite shell, the first full face helmet, the first adjustable ventilation systems, the first aerodynamic helmets and the first fog free shields. BELL currently sponsors accomplished drivers such as Formula One’s Kimi Raikkonen, Romain Grosjean, and Jean-Eric Vergne, and previously such F1 champions as Ayrton Senna and Niki Lauda.
Links:
www.pekkasaarinen.info
http://www.facebook.com/PSRacingChampions